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What is a landing page?

Landing page, it is also often called product page. Its main goal is to get visitors to act by presenting specific content. It is not a company website, but rather a developed form of company advertising. What should a well-designed landing page look like and what's included? What kind of conversion does it generate for your company? You can learn all of this in our article.

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Why should a beauty salon have a website?

A beauty salon should have its own website to attract new customers. Publish photos of your work, description of the services you offer. Present your price list. You can use the synchronization of opinions about your salon. It is worth having a booking system on your website. Running a business becomes easier and you gain a great image on the Internet.

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What is an SSL certificate?

SSL, or Secure Socket Layer, is a network protocol that is considered a common standard for encrypting data on the Internet. Thanks to it, secure connections between the computer and the server on which the website is located are possible. How it works? Who needs to use an SSL certificate?

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Main assumptions of WCAG 2.1

WCAG is an abbreviation of Web Content Accessibility Guidelines, i.e. guidelines for the availability of web content. Version 2.1 of these guidelines is currently in force. They describe how to create a website or a mobile application so that they can be picked up by people with disabilities, e.g. eyesight, hearing, movement, but also for people with intellectual disabilities and cognitive difficulties.

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Myths about web positioning

Around the internet marketing search engine has accumulated a lot of myths that often mislead less experienced users. Therefore, let us look at them and see which ones can be rebutted, to show where there is actual positioning of Web sites, and where ordinary fraud attempt.

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